Characterize the non-alcoholic beverage industry in the us

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Reference no: EM13204900

As a research analyst for PepsiCo (parent corporation for brands including Pepsi, Tropicana, Mountain Dew, Aquafina and more), you have been asked to assess the size of the global soft drink manufacturing industry. Specifically, you need to determine the number and revenues of soft drink manufacturers operating in the US and in major markets around the world.
How would you characterize the non-alcoholic beverage industry in the U.S., compared to the U.S. automobile industry? Please comment on issues such as concentration and intensity of competition.

Reference no: EM13204900

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Characterize the non-alcoholic beverage industry in the us : As a research analyst for PepsiCo (parent corporation for brands including Pepsi, Tropicana, Mountain Dew, Aquafina and more), you have been asked to assess the size of the global soft drink manufacturing industry. Specifically, you need to determ..

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