Characterize the energy beverage category and competitors

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Reference no: EM132210338

1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG's category participation in late 2007?

2) Is there an opportunity for Dr Pepper Snapple Group, Inc. to introduce a new energy beverage? If so, what target consumer market should be choosen for a new energy beverage brand?

3) What product should be introduced and how should it be positioned/differentiated?

4) Through which channel(s) should a new energy beverage brand be distributed?

5) What suggested retail price should be recommended for a new energy beverage brand?

Reference no: EM132210338

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