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Instruction Answer the ff.
1. Select a hospitality or travel business and try to characterize the behavior patterns of its customers. What decision stages do its customers go through? What are their demographics, lifestyles and cultural backgrounds? How can the business best appeal to these groups?
Examine the IMC strategy for a current product. Include pictures and advertisements or links to advertisements if possible.
Find a company Internet site that provides Cleaning Services for foodservice companies and You are the manager of a foodservice and are trying to decide whom to hire to do janitorial work at your foodservice
Both projects have 4-year lives, and they have risk characteristics similar to the firm's average project.
Describe paired comparison scaling. What are the advantages and disadvantages of this approach? Give an example of an appropriate use of paired comparison scaling, and explain why this scaling method is appropriate in your example.
Explain E-business- Challenges and B2B and B2C Benefits and Drawbacks and evaluate the challenges to E-Business and determine which is the most difficult to address
Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response
Examine internal marketing and its role in the company. Outline how various departments within the company can demonstrate a customer focus.
Explain the different promotional strategies that may be used in addition to advertising. Determine the best marketing research approach to measure customer satisfaction with your company's product/service.
Explain Market Participant and Exception to the Dormant Commerce Clause Is such discrimination justified
Explain Build trust among customers and Come up with a plan for Elsa Entrepreneur to (a) build trust among customers
Consider the impact of government and private payers on your pricing strategies. Provide specific examples to support your response.
Assign one or more levels of the hierarchy of needs and the motives described in Figure 4-5 to the following products:
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