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Please read Management Focus: Levi Strauss Goes Local in Chapter 15 (page 516 in the 7th edition and on page 458 in the 8th edition) in your textbook and answer the following questions:
Levi Strauss, the manufacturer of blue jeans, changed its international marketing strategy to regain its competitiveness in the mid-2000s.
1. What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s?
2. How would you characterize Levi's current strategy? What elements of the marketing mix are now changed from nation to nation?
3. What are the benefits of Levi's new marketing strategy? Is there a downside?
4. What does the Levi Strauss story tell you about the "globalization of markets"?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
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Prepare a major handout on the key principles of instructional leadership
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