Characterizations of ethnic priorities

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Reference no: EM133558276

Please answer the questions in BOLD below:

Advertisers argue that research-based characterizations of ethnic priorities should not be considered stereotyping. What are the potential negative consequences of these characterizations from both a societal and business perspective?
Agencies who specialize in advertising to a particular ethnic group believe that such promotional messaging shows respect for the priorities and buying power of that ethnic group. Do you agree? What other potentially positive outcomes could be realized through a multicultural campaign?
Those who advocate a "total market" approach believe that our diverse population is better served by ad campaigns that include a variety of ethnic imagery and messaging. What are the pros and cons of this approach from both a societal and business perspective?

Reference no: EM133558276

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