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Characteristics of the target markets

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Include specific details, statistics, and any other available evidence to support your analysis. Make sure to include the following components:

Include details about the marketing environment for your company's product. Be sure to identify competitive, economic, political, legal/regulatory, technological, and sociocultural forces that affect the marketing environment.

1. Describe the current target market(s) for your company's product.

2. What are the demographic, psychographic, and product usage characteristics of the target markets?

3. What are the current needs of each of those target markets, and how are those needs expected to change?

4. How well is the company's current product meeting those needs?

5. Discuss the current marketing objectives and performance. Are the current objectives appropriate or sufficient for the changing marketing environment?

Reference no: EM133443009

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