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Characteristics of the target market from credible sources

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Reference no: EM133165071

You are a representative of a unit trust (UT) corporation in Malaysia (RHB GOLD AND GENERAL FUND) (https://www.rhbgroup.com/~/media/files/malaysia/product-and-services/unit-trust/asset-management/fund-fact-sheet/2019/03/rhb-gold-and-general-fund-0319-pdf.ashx) tasked with promoting and selling UT products to university undergraduate students.

Your objective is to plan and implement seven (7) campaigns and techniques to capture the attention and build awareness of the target market.

The assignment will begin by compiling a list of seven (7) behaviours and characteristics of the target market from credible sources.

Reference no: EM133165071

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