Characteristics of the generational cohort

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Kotler and Keller (2016) identify four different generational cohorts: Millennials (aka Gen Y), Gen X, Baby Boomers, and the Silent Generation (p. 95). The Millennial generation is considered to be individuals born between 1977 and 1994, so the youngest Millennials are in their early 20s.

What name is used to refer to the generational cohort following the Millennials?

-What are the characteristics of the generational cohort following the Millennials?
-How does this generational cohort differ from Millennials? How is it similar?
-What marketing strategies could be used to target this younger generational cohort?

Reference no: EM133038860

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