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As part of the "One Geely" strategy outlined in the case study (p. 112), one of the ways in which the company achieved cost leadership was by cutting down its dealership network from over 1000 dealers to just 700 within a year. The company has also demonstrated its innovativeness in exploring alternative channels of distribution and even selling the car on the internet directly to the final consumers.
What distribution strategy would you recommend to Geely for launching its new "Geometry" into the Australian market? What are the pros and cons of selling this car directly to the consumers? Consider Geometry's positioning and characteristics of the final consumers in your analysis.
ABC Company is ready to launch a new product domestically. Historically, the company's products have been successful domestically 92% of the time.
Cal Lutheran School of Management needs a database that tracks graduate student and alumni information. As a first step, your data model needs to track information about current students such as name, local address, major (or program) (e.g. IT, MB..
When the Soviet Union, which had been a command economy, broke apart, an official of the new Russian government called an official of the American government and asked” “Who is in charge of bread distribution?” Consider the multiple steps (markets) i..
Why do economists often leave out the value of goods like (1) car windshields and (2) secondhand cars when measuring GDP for a particular year?
The theory of comparative advantage states that there are gains from trade if countries specialize and optimize their opportunity costs.
Suppose an individual consumers two goods, with utility function U (x1, x2) = x1 + 6sqrt(x1x2) + 9x2. Formulate the consumers utility maximization problem when she faces a budget line p1x1 + p2x2 = I. Find the demand functions for goods 1 and 2.
Which of the following best describes the real balances effect? As the price level rises, the real value of dollar-denominated assets:
Common perceptions of slavery, especially in the United States, associate it with Africans. Was this the case prior to 1500? What was the racial component of slavery during this period? Examine the reasons for the differences in Portuguese involvemen..
Why do you think some celebrities are effective at pitching products while others are not? Experts cite three factors underlying source credibility: expertise, trustworthiness and likability. However, new research now shows that only one of the three..
Watch the episode of The Simpsons "Bart Gets an Elephant". In the episode, the Simpsons find that their pet elephant
What is the simple payback period for an engineering project that requires $12,000 initial investment
Perfect competition is a market environment with following features-
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