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Characteristics of the baby boomer segment

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Smarties Assignment Smarties has been a confectionary candy treat that has been around for 50+ years. You are the Vice President of Marketing for Smarties. You have been asked to come up with a new Smarties Product offering to be specifically marketed to "Baby Boomers". Design a new Smarties PRODUCT that you think would appeal to this segment, and fully describe it in terms of what constitutes PRODUCT in your Textbook. Be sure to justify the Product creation in relation to the characteristics of the Baby Boomer segment. Note, Baby Boomers are not Seniors! Your Assignment should be approximately 3 typed pages.

Reference no: EM131443018

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