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The situation analysis explores the industry specific issues and identifies the major competitors (online and off -line), the characteristics of the target markets and their online engagement, regulatory issues and global factors and a discussion of the business model that has been used. You will be judged on the quality of your research, using a variety of sources (journals, magazines, reports and databases and websites).
The opportunity exists to show the draft of your situation analysis to your tutor during the tutorial. By this time it should also become apparent if there are any team problems emerging.
Website Audit:
Based on your situation analysis each team member will now compare 1 company to the ‘reference company'.
See guideline appendix 1, the situation analysis forms part of the report. One of the companies should be constant. You are to compare these sites (and other online activities) with those of their closest competitors. You need to document your findings with screenshots (you will practice this in the tutorials).
Assignment may be undertaken in groups (maximum 3-people) or individually. On Moodle there will be a peer review sheet that needs to be filled out and attached to the report. Each member needs to clearly indicate their contribution. I will explain the process more in the first two lectures.
Explain Web Site Development and Web site development projects can be considered similar to any other traditional project
The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text.
what is the intensity of distribution, State who we are targeting, and use MASDA to measure effectiveness of the segmentation
How did management and leadership manage the risk and opportunities of the strategic alliance to the benefit/detriment of the organization
Do employees and the trade union have any concerns with the methods of performance management and appraisal which have been practiced in an organisation with which you are, or have been in the past, familiar?
Discussion-Factors and Trends that Influence Strategy Development, In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place
McDonalds Case Study Analysis
perform a product launch as a team of marketing management for a sample plan. you will complete parts of the assignment
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
Choose a retailer and conduct a full portfolio analysis on their current and future situation using an appropriate business tool. You should also complete an external audit and consider the implications this may have on the retailer's future marke..
Advertising Research
What is a business ecosystem? Do all businesses function within an ecosystem? Why or why not? What potential role does the ecosystem play in Wal-Mart's innovation efforts? Provide examples
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