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The situation analysis explores the industry specific issues and identifies the major competitors (online and off -line), the characteristics of the target markets and their online engagement, regulatory issues and global factors and a discussion of the business model that has been used. You will be judged on the quality of your research, using a variety of sources (journals, magazines, reports and databases and websites).
The opportunity exists to show the draft of your situation analysis to your tutor during the tutorial. By this time it should also become apparent if there are any team problems emerging.
Website Audit:
Based on your situation analysis each team member will now compare 1 company to the ‘reference company'.
See guideline appendix 1, the situation analysis forms part of the report. One of the companies should be constant. You are to compare these sites (and other online activities) with those of their closest competitors. You need to document your findings with screenshots (you will practice this in the tutorials).
Assignment may be undertaken in groups (maximum 3-people) or individually. On Moodle there will be a peer review sheet that needs to be filled out and attached to the report. Each member needs to clearly indicate their contribution. I will explain the process more in the first two lectures.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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