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Characteristics of services and accompanying challenges

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Question

This is a professional platform and we need to show gracious professionalism to everyone in this classroom at all times.

1. When we say, "The Marketing Program", what do we mean / what are we referring to?

2. What are the five unique characteristics of services and their accompanying challenges? 

3. Consider two competing firms. Company A has a pricing objective best described as being, "Profit Orientated". What does that mean. 

4. A company's supply chain strategy may be considered to be one of the most important strategic decisions for company. In no more than fifty words, explain what supply chain strategy means to you.

Reference no: EM133539956

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