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Characteristics of market segment being targeted by company

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Reference no: EM132328294

Read the attached Omarama Mountain Lodge case (textbook, p612) and conduct an individual case analysis. 4 pages

Please answer the following questions:

Identify the likely characteristics of the market segment being targeted by the company.

Why are most target customers likely to be foreigners rather than New Zealanders?

Suggest what expectations target customers are likely to have regarding the quality, reliability, and range of services. What are the implications for the lodge?

How difficult is it for Omarama Mountain Lodge to undertake market research?

Attachment:- Omarama Mountain lodge.rar

Reference no: EM132328294

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