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Subject Description -
Subject Content:
The content of this subject will address the following topics:
PART A: UNDERSTANDING HOSPITALITY AND TOURISM MARKETING PROCESS
An Introduction to Marketing for Hospitality and Tourism
Service characteristics of Hospitality and Tourism Marketing
Customer valuesMarketing strategy and planning
PART B: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIESConsumer buying behaviour and buyer decision process
Identifying market segments and targets
PART C: DEVELOPING HOSPITALITY AND TOURISM CUSTOMER VALUE-DRIVENSTRATEGY AND MIXCreating and delivering value- Pricing strategies- Place/Distributing strategies- Integrated Marketing Communications- Internal Marketing and relationship marketing
Assessment OverviewStudents are required to achieve 50% of the available marks in order to successfully pass the subject. The assessment information below provides a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.
Only need to part A assigment Also need to draw the table which i have attached to it of targeting market. Students are required to achieve 50% of the available marks in order to successfully pass the subject. The assessment information below provides a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.
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