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Characteristics of facebook live shopping

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Reference no: EM133216023

Question 1.

What are the perceptions of Generation Z consumers on Facebook Live Shopping?

Question 2.

What are the characteristics of Facebook Live Shopping that influence the impulsive purchase behavior of Generation Z consumers?

Question 3.

How does the impulsive purchase behavior of Generation Z consumers vary with the different characteristics of Facebook Live Shopping?

Reference no: EM133216023

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