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Characteristics of customer-focused organisation

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Borror (2009) highlights 10 key characteristics of customer-focused organisation. Select one public or private hospital in Singapore. Appraise any three characteristics the hospital possesses in providing quality services to its patients, by defining each characteristic in term of hospital services and illustrating it with examples based on your experiences or research.

*Use the following 3 characteristics:

1) Total Customer Experience

2) Growth

3) Brand Process

Reference no: EM133189755

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