Characteristics of challenging customers

Assignment Help Marketing Management
Reference no: EM133166077

Overview

The readings describe ten characteristics of challenging customers. When dealing with customers, is should be expected that we will come across challenging customers who have one or more of the characteristics. The purpose of this discussion is to formulate a "best practice" plan in resolving the situation.

Challenging customers can be put in different categories, due to the characteristics they exhibit. Each type of customer may need to be supported in different ways, especially in the way they are communicated with. The categories identified in the readings include:

Older customers

Impatient customers

Angry customers

Analytical customers

Noncommittal customers

Superior customers

Immature customers

Talkative customers

Customers with special needs

Think of a time when you have dealt with or have witnessed a customer being challenging. Address the following in your initial response:

Describe the situation.

Identify the characteristic(s) displayed by the customer.

Describe the response of the employee.

Evaluate the effectiveness- was the situation resolved? Why or why not?

Based on the readings of this module, what could the representative have done differently?

Reference no: EM133166077

Questions Cloud

Explain the advocate for networking : You have an employee on your team who is talented and that you like. He or she has recently loudly complained to both you and others that they were not promoted
Compute the annual gross profit for the peanut division : Olam International Limited sources and processes agricultural products including edible nuts and spices. Compute the annual gross profit for the Peanut Division
Explain and discuss regional trading blocks : 1. Explain and discuss regional trading blocks. 2. Explain and discuss business benefit from corporate social responsibility.
Evaluate the methods of communication : Evaluate the methods of communication in the situation: Listening, writing, talking, reading, non-verbal expression.
Characteristics of challenging customers : Describe the response of the employee. Evaluate the effectiveness- was the situation resolved? Why or why not?
Make entries should company record at its fiscal year end : The company estimated that $550 of cell phone services were used in December. Make entries should company record at its fiscal year end
What are the initial and continuing expenses : GENERATE an abstract for your research paper. The abstract is designed as an executive summary of the content of your article and will allow potential readers
What is the operating cash flow for the project in year two : The tax rate is 21 percent and the required return on the project is 9 percent. What is the operating cash flow for the project in year 2
Organization is multi-level concern : Organization is a multi-level concern. This means that organization can be an issue at the local level, such as sentences clearly relating to nearby sentences

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd