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Assignment:
Does the market in which YouTube has traditionally operated-non-live, short, amateur videos-have the characteristics of a winner-take-all market at the global level or any sub-segment level (e.g., a particular demographic or geographic segment, etc.)? Explain. (1 DIN A4 needed)
Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market
What were the main motives for SSL establishing its own distribution channels for condoms in Japan?- What are the major barriers to SSL reaching a higher market share for condoms in Japan?
How do people perceive the healthiness of Coca Cola drinks? Discuss the introduction the literature review
Discuss your experience with the marketing simulation. What did you learn? What did you achieve? What would you do differently?
Explain what are the 4 R's of Next Generation Marketing and Explain EBusiness and Give a marketing definition for each
What are the key components of a journey map? (Actor, Scenario + Expectations, Journey Phases, Actions/Thoughts/Feelings, Opportunities).
Identify some of the market segments Harry Rosen may think of pursuing in their marketing communication strategy. Create a target market profile
Q1. Specify the business model and the different customers and revenues from each customer category.
Describe how customer-centered businesses impact the consumer decision-making process?
What is one new customer characteristic that you can wrap into your future advertising messages? What is one interactive opportunity you can suggest for the product's existing and potential customer
Question 1.1. (TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality. Secondary Primary Internal External
Describe the basic product in the introductory stage of the lifecycle. How did that product evolve in its growth phase - were new features added,
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