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ASSIGNMENT:
Prompt 1: Using the internet, research the characteristics of a successful salesperson. Then think about a recent interaction with a salesperson where you purchased a product. Using the steps in the selling process ,outline how the salesperson followed (or did not follow) each of the steps. Did your salesperson have the characteristics of a successful salesperson? Why or why not?
Prompt 2: Identify a commonly known brand that uses both traditional forms (newspaper, magazine, television, billboard, mail) and digital forms (online video, website, social media, e-mail, mobile) of direct marketing. Briefly discuss how the brand uses each (traditional and digital media) and discuss whether the brand's campaign is integrated (or not integrated) across multiple platforms.
What kind of training would you give them prior to their departure for their new assignment? How would you handle their repatriation? How will you compensate them?
Describe the differences between chain stores and franchises, Why would a producer use wholesalers rather than selling directly to retailers or consumers
Provide a background of the company you have selected. In your answer, describe the company background, products / services and target market(s) in Singapore. Cite your information sources.
Compare and contrast the key differences between typical channel structures for consumer products and industrial products. Provide an example or scenario of the basic ways in which each channel structure is clearly used
Identify at least 3 basic segmentation strategies. Give an example of company that has used each What specific strategic positioning choice do global market
Identify a specific product and describe how it can be used by consumers in a ritual process. Describe the strategy behind this product.
Is there someone in your life, such as a teacher /professor, co worker or a leader that you believe has the qualities of a strong leader and why?
Prepare your assignment beginning with a title page to include your name, your product or service, and your target market.
MKT 622 Northern Kentucky University What do you think is the factor that influences ad measurement the most? What makes it so incredibly difficult
Select one element of the Marketing mix and discuss how marketing research could help that area.
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a ..
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.
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