Reference no: EM13905474
1) Which of the following are characteristics of a low-contact service delivery system?
a) Lower costs and more standardization
b) Greater flexibility, need for people who are highly skilled in interpersonal relations, and a customer orientation
c) Need for people with a high level of technical skills oriented toward efficient processing, well-defined procedures, and smooth flow
e) All of the above
2) When examining probability distributions, all of the following are true except:
a) The Normal distribution frequently occurs
b) Virtually all statistical distributions in business are Normal with values shown in the Z table
c) The Binomial distribution also exits
3) Which of the following is NOT part of Deming's 14 points?
a) Create constancy of purpose
b) End the practice of awarding business on the basis of price tag alone
c) Exhort the workers to improve the quality system
|
Role of product harm and consumer vulnerability
: With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketi..
|
|
Commercial illustrator have led to frustration
: Mark Ludwig’s attempts at becoming a commercial illustrator have led to frustration, despite his desire to improve his creative skills and be productive as an artist. According to Alderfer’s ERG theory, once Mark accepts that he will be unable to bec..
|
|
Dynamic complexity includes all the attributes
: Dynamic complexity includes all the following attributes except: Increased uncertainty and variability in a supply chain typically results in. Assumptions of science include all except:
|
|
Determine the payback period for a capital investment
: Determine the payback period for a capital investment that costs $40,000 and has the following after tax profit. (The project outlay of $40,000 will be depreciated on a straight line basis to a seven years to zero salvage value).
|
|
Characteristics of a low-contact service delivery system
: Which of the following are characteristics of a low-contact service delivery system? When examining probability distributions, all of the following are true except: Which of the following is NOT part of Deming's 14 points?
|
|
Why is the product life cycle an important consideration
: Why is the product life cycle an important consideration in selecting and developing a marketing strategy? What are the core differences among the PLC stages that force marketers to alter their marketing programs over time? Describe one product for e..
|
|
Compare and contrast brand loyalty and brand equity
: Compare and contrast brand loyalty and brand equity, as well as how these concepts are related. Must a brand possess high brand loyalty in order to possess high brand equity? Explain. Describe a brand that has high brand loyalty and what you think al..
|
|
Explain the five different target marketing strategies
: Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers.
|
|
Identify the unique characteristics of services
: Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges.
|