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Characteristics of a high-performing marketing organizations

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Reference no: EM13901042

Article- The Ultimate Marketing Machine, Most marketing organizations are stuck in the last century. Here's how the best meet the challenges of the digital age. by Marc de Swaan Arons, Frank van den Driest, and Keith Weed

After reading, please answer the question below in detail, so I can be sure that you have understood the article.

QUESTION:

This article lists all the defining characteristics of a high-performing marketing organizations. For each of them, please use your own words to explain, and also provide an appropriate example. When choosing examples, you can

(1) elaborate on examples from the article itself, or

(2) choose examples from previous course readings, or

(3) use your current or former firm, or

(4) use a real-world company or brand that you are familiar with.

Reference no: EM13901042

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