Characteristics of a good international brand name

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Reference no: EM131288362

1. Discuss the decision to add or drop products to or from the product line in international markets.

2. Why should customer-service levels differ internationally? Is it, for example, ethical to offer a lower customer-service level in developing countries than in industrialized countries?

3. What are the characteristics of a good international brand name?

Reference no: EM131288362

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