Characteristics based on the brand asset valuator

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Brand Personality assignment

Think of a well-known brand of your liking.

Evaluate your brands characteristics based on the Brand Asset Valuator and explain why (What is the color of their logo and/or the general colors of the brand) and what does that say about their brand personality)!

Now think of when the brand may have shown the shadow characteristics. Which ones and explain why!

Brand personality framework.

Decide on the personality of the brand based on the Myers/Briggs framework.

Reference no: EM132917893

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