Characteristics affecting consumer behaviour

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Reference no: EM13938916

Writing Task In the assessment block you will find the task "Portfolio task 2 - Consumer behaviour". Provide an advertisement for a product you regularly use or consume - it can be a print ad from a newspaper or magazine or it can be a TV ad if you can provide a YouTube clip link or play it in CLASS. If you can scan your print ad or provide a link to a website for your ad, that would be fantastic. In 200 words or less, discuss this product by relating it to one of the characteristics affecting consumer behaviour. You can choose any of the consumer characteristics discussed in the textbook including cultural, social, personal or psychological. Use at least 2 references in your definition (other than the textbook). Note that journal articles are preferred. You must be concise and stay within the word limit (not including your reference list). You will need to include an introduction, conclusion and discussion sections and a reference list.

Reference no: EM13938916

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