Characteristics a vision statement

Assignment Help Management Theories

Reference no: EM133316060

Question: The five characteristics a vision statement should have include the following:

Clear: reveals the type of industry and what firm strives to become
Futuristic: reveals what the firm strives to become or accomplish within 5 years
Concise: one sentence in length
Unique: reveals the firm's competitive advantage
Inspiring: motivates readers to support the firm

Bank of America's vision statement is "to build meaningful connections that help make your financial life better." The statement arguably does not meet any of the five characteristics listed above for an exemplary vision statement.

DRAFT an improved vision statement for Bank of America Corporation

Reference no: EM133316060

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