User Account

All Pages

Characteristic of the target market

Assignment Help Marketing Management
Reference no: EM131085289

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Format your assignment consistent with APA guidelines.

Reference no: EM131085289

Questions Cloud

Strategic view of industrial and organizational markets : 1. Please explain the macrosegmentation based in the product categories in the business market. 2. Sara Lee Corporation derives more than $1.5 billion of sales each year from the institutional market (for example, hospitals, schools, restaurants). ..
Do americans spend too much for drugs : Should the pharmaceutical industry become more regulated? If the government buys the rights to patented drugs and then distributes the drugs to the public, will the costs for pharmaceuticals be reduced?
Write a lab report about a dissection of a brain : Write a lab report about a dissection of a brain that was 4cm anchor and 3.5 largo we saw all the cranial nerves. cerebellum was 4cm an and 3.5 large.
Why do you think psas strategic alliances : Do you think PSA should revise its strategy of entering into joint ventures, considering that it was experiencing falling sales (in Europe), while VW, even without alliances, was able to secure a large market share?
Characteristic of the target market : Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
What percentage of bottles containing less than machine b : If Machine A is used to ll 60% of bottles. (a) What percentage of bottles containing less than 499ml comes from Machine B Can anyone explain this to me?
Generate a system clock : It may take several RTIs to trigger one change of the LED pattern for this problem.
Show the effects of this action on the bs : 1 Assume Andursco's common stock is quoted on the OTCBB at 159/ 7/19. The VP of finance recommends a 4-for -1 split to increase trading activity. show the effects of this action on the BS, and on a shareholder of the company.'
Verge of moving into the next stage : What market characteristics lead you to feel this way? Is there evidence that any of these markets are on the verge of moving into the next stage of the life cycle? Explain?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd