Reference no: EM133200563 , Length: 4 Pages
Assignment:
Multiple-choice questions, each question have three option A, B, C and D. for each question choose only one option.
Q1: Is combining two or more products or services together, creating differentiation, greater value and therefore enhancing the offering to the customer.
a) Price discrimination
b) Product Bundling
c) Strategies for network
d) Marketing branding
Q2: Social process analysis in Marketing based on?
a) Monopoly
b) Oligopoly
c) Macro view
d) Micro view
Q3: Monopolistic competition
a) Each firm is assumed to take the prices charged by its rivals as given.
b) A special case of oligopoly.
c) Each firm is assumed to be able to differentiate its product from its rivals.
d) All above are right
Q4: The monopolistic competition model can be used to show how trade leads to:
a) A lower average price due to scale economies
b) The availability of a greater variety of goods due to product differentiation
c) Imports and exports within each industry (intra-industry trade)
d) All above
Q5: Players, moves, outcomes, Payoff are elements in
a) Game theory
b) Advertising
c) Pricediscrimination
d) Intellectual property
Q6: A game is said to have ....if all the moves of the game are known to the players when they make their move.
a) Imperfect information.
b) Simultaneous games
c) Deterministic
d) perfect Information
Q7: Dumping occurs when a firm charges
a) An Equal price abroad than it charges domestically
b) A Higher price abroad than it charges domestically
c) A Lower price abroad than it charges domestically
d) ALL
Q8: Firms barriers in an oligopoly are not able to enter the industry because of:
a) Economies of scale and Limit pricing
b) Control over the channels of distribution
c) Brand proliferation
d) All
Q9: Is when competing firms try to increase sales/market share by changing price.
a) Price competition
b) Competitive advertising
c) Non price competition
d) Brand Proliferation
Q10: price is equal marginal revenue equal marginal cost (P = MR = MC) occurs with....?
a) Monopoly
b) Oligopoly
c) Competitive firm
d) Imperfect competition
Q11: Product Differentiation is about....
a) Customer Perception
b) Seller Perception
c) Market Perception
d) Bundling Perception
Q12: Differentiate Product Focus on...
a) Attributes of products
b) Relationship with customers
c) Linkages within or between firms
d) All
Q13: To build brand image, inform, persuade, and support other marketing efforts are elements for ....?
a) Branding Goals
b) Personal pricing Goals
c) Advertising Goals
d) Product differentiation Goals
Q14: Contribution Margin is
a) a Network Method
b) a pricing method
c) a game theory method
d) a Competition Policy
Q15: Multiple demand elasticities, Market segmentation and Market sealing are............ for Price discrimination
a) Elements
b) tactics
c) Objectives
d) Conditions
Q16: Is profitable only when the Percentage change in surplus associated with a product upgrade is increasing the consumer willingness to pay
a) Price discrimination
b) Product Bundling
c) Strategies for network
d) Marketing branding
Q17: Meaning "an indication which identifies any goods as originating in a country or territory, or a region or locality where a given quality, reputation or other characteristic of the goods is essentially attributable to their geographical origin?
a) Protection for geographical indications
b) Protection for industrial designs
c) Protection for patent
d) All
Q18: Require differentiation or cost advantage to win the battle, Plus other factors:
a) Preexisting relationships with market side
b) Reputation for winning
c) Deep pockets
d) All
Q19: Patent Can Be....
a) Anything new and useful
b) Methods
c) Machines
d) All
Q20: Is a group of interconnected people (social network) or system of things (telephones, printers to computers)
a) Network
b) Marketplace
c) Platform
d) Two Sided Network Effects
Q21: Creative Idea and Creative Execution are Components of
a) Game theory
b) Advertising
c) Pricediscrimination
d) Intellectual property
Q22: Is a network where money/transactions flow between two or more sides with distinct (i.e., heterogeneous) groups of users on each side; a successful marketplace is where supply and demand are attracted to the same place
a) Network
b) Marketplace
c) Platform
d) Advertising
Q23: Is the idea that people often do and believe things merely because many other people do and believe the same things.
a) Bandwagon effect
b) Marketplace
c) Platform
d) Two Sided Network Effects
Q24: Is the process of modeling the strategic interaction between two or more players in a situation containing set rules and outcomes, while used in a number of disciplines ...
a) Game theory
b) Advertising
c) Pricediscrimination
d) Intellectual property
Q25: Dumping can occur only if two conditions are met:
a) Imperfectly competitive industry and Segmented markets
b) perfectly competitive industry and Segmented markets
c) Imperfectly competitive industry and non-Segmented markets
d) All
Q26. There are a common two methods for classifying games
a) Perfect and imperfect information
b) Chance and not chance
c) Perfect information and chance
d) A and b
Q27: Selecting market target is a key element for?
a) Bundling strategy
b) Marketing proses
c) Personal pricing
d) Intellectual property
Q28: business branding tools are
a) Trade Marks and geographical Indications
b) Network effect
c) Industrial Designs
d) a&c
e) a,b,c
Q29: Promoting product recognition, customer loyalty, repeat business, and enhancing the reputation of the product and its producer are aims for....
a) Imperfectcompetition strategy
b) Perfectcompetition strategy
c) Branding strategy
d) Bundling strategy
Q30: In imperfect competition the marginal revenue is always ... the price?
a) Less
b) Greeter
c) Equal
d) Equal and less
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