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Chapter that media planners need to consider

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Media planning has become more complex than ever. What are some of the key issues discussed in the chapter that media planners need to consider? What major factors contribute to the increased complexity of media planning? Make sure to use concepts from the text book to support your work and use specific examples to explain your answer.

Book title: M: Advertising, Edition: 2nd/15 Author(s): Arens, ISBN: 978-0-0780-28960

Reference no: EM131476664

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