Channels for delivering advertising messages

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Reference no: EM133652720

Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For McDonalds:

1. Summarize current mobile advertising and mobile commerce activities being used by your contract company.

2. Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.

3. Select two implementation challenges if your proposal is accepted to roll out globally.

4. Evaluate how the company deciding to enter a new market via licensing versus investment would impact the new mobile strategy that you are proposing.

Reference no: EM133652720

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