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Channels are managed through specialized intermediaries

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Reference no: EM132309260

The implementation of an indirect channel is advantageous as CRM activities can conveniently be controlled by the manufacturer.

  1. Channels are managed through specialized intermediaries.
  2. Intrachannel coordination is minimized.
  3. Channel conflicts are solved by another party.
  4. Direct contact with customers is possible.

Reference no: EM132309260

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