Channel specialists to sell their products to final consumer

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Reference no: EM132277307

1. Make a comprehensive list of 20 stores in Albany,Ga. Classify each by retailing format.Are some stores difficult to classify? Why? Are some hybrids that can be classified as more than one format? Which format is dominant? What do you notice about the locations of stores within the same format?

2. Give one specific example of a service firm that works with other channel specialists to sell their products to final consumers. What marketing functions is the specialist providing in each case?

3. How do you feel when people reveal to you that they are copying music, movies, games, books, etc. without paying for the items? Since these items can be easily copied or downloaded, does that make it okay? How many people are denied income from such activities? Are wealthy people the only ones impacted? Explain and provide concrete examples from news stories from last 12 months.

Reference no: EM132277307

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