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Changing with the times

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Reference no: EM131212494

All Children's Pediatrics: Changing with the Times

Case Study Questions

  1. Why is Dr. Carter having such a hard time with the idea of marketing?
  2. What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values?
  3. Is Dr. Stein's idea of patient testimonials a good one? What about HIPAA and privacy laws?
  4. What are some key messages that ACP should build into its marketing campaign?
  5. What opportunities for improvement in the practice do you see in this case?
  6. Why is organizational change a challenge in healthcare settings?

Case Study Write-up

  • Background Statement
  • Major Problems and Secondary Issues
  • Major characters and their roles
  • Organizational Strengths and Weaknesses
  • Alternatives and Recommended Solutions
  • Evaluation

Format

  • Submit your case in APA 6th

Reference no: EM131212494

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