Reference no: EM133613665

Question

As you are preparing to leave the home office building, one of the marketing team members for the G71 hybrid vehicle pulls you aside and asks you to watch a newly released advertisement. You review the commercial and realize that the promotion is quite deceptive to consumers, because the number of miles per charge on the hybrid is only about 40 miles, but the advertisement is touting 50 miles. You immediately contact the Design Engineering Manager to find out more information. She tells you that the claim of 50 miles per charge was the original estimate, but further independent testing showed that the vehicle actually got only 40 miles per charge. She claims that she told the marketing team that the 50 miles per charge claim was only an estimate, and they would be advised of the actual results after testing. You next meet with the Advertising Manager that released the commercial to the public. He acknowledges that they wanted to get a jump start on advertising the G71 and didn't want to wait until the testing results were received. He claims that the difference in miles per charge isn't that significant, and changing the commercial to reflect the testing.