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Changing strategies to build a global brand

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Reference no: EM133048480

Discussion -- Market-Oriented Perspectives

"Samsung -- Changing Strategies to Build A Global Brand"

Question 1. What business(es) were Samsung in when it was a start-up company? What business(es) are Samsung in as it is today?

Question 2. What distinctive competencies have given Samsung business unit (must be specific on which business unit inside Samsung) a competitive advantage?

Question 3. Which of those competencies best match the needs and wants of the customers in the business's target segment(s)? Must be specific on which business unit inside Samsung.

Question 4. What role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Samsung? What kinds of information are marketers best able to provide as a basis for planning?

Reference no: EM133048480

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