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Changing marketplaces and demographics

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Research several online industries that are currently stressed by changing marketplaces and demographics: the newspaper and publishing Industries, entertainment media outlets, brick and mortar retail, and even campus bookstores.

  • Choose an organization within one of the industries listed above, or one of your own choosing that is currently impacted by a changing marketplace.
  • How would you apply Kotter's eights steps toward leading change within that organization?
  • Provide examples of the desired outcomes and support mechanisms you would utilize.

Cite your sources appropriately to include the recommended readings and the textbook.

Reference no: EM131859996

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