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Changing marketing communication

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1. Introduction and background of the hospitality organizations such as hotels, restaurants, bars, airlines, cruise ships, Airbnb, Virtual Learning Environment (VLE) in British Columbia / Canada.

2. The role of IT, social media, virtual media, digital marketing, Customer Relationship Management (CRM), supply chains and its impact within the hospitality industry in British Columbia / Canada.

3. Discuss the the changing marketing communication across various demographic groups, developed and developing countries.

4. Critically discuss Value creation strategy, competitive advantage, make or buy decisions, cost and benefit analysis

5. Conclusion and recommendations discussion should be considered as problem-solving using decision-making models, user friendly, community platforms, gig-economy, future effective monitoring and evaluation of IT systems.

Reference no: EM133084063

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