Reference no: EM132298175

Historically many factors have caused change in the personal care industry including federal regulations, changing consumer demographics, and ecommerce. Looking ahead, I think changing consumer demands will bring the greatest change to the industry.

In recent decades, medical research and access to that research has greatly increased. Scientist have researched our health and determined elements of personal care that our best for our bodies. The internet has made it easier for consumers to access information about their personal health and the source of products they purchase for their households. The access to this information means the expectations of personal care companies and the products they provide have had to change to keep up with demand. Additionally, consumers are more aware of product testing on animals and expect companies to be transparent in their sourcing of materials and research. The European Union has already banned cosmetics tested on animals, so many large personal care companies have had to adjust their products and sourcing.

In the future, changing consumer demands will cause personal care companies to change their formulas and marketing. These changes will increase cost of product development and increased marketing spend, but the shift is likely to continue and companies would be wise to adjust their formulas and marketing to address consumer demand. Johnson & Johnson would be wise to adjust to these changing demands now, ahead of the curve, and plan for consumers of the future.