Changes to occur in the market for energy drinks

Assignment Help Operation Management

Reference no: EM132226481

With more options available in the market, there may be a blurring effect where they all start to look the same and Red Bull could lose its “point of difference.” Or, the brand may simply lose its edge and become “stale.” (3) The health concerns are still out there and may become amplified if bloggers start to take issue with these drinks and become more concerned with health in general and, more particularly, with childhood obesity and diabetes. (4) Their targe audience may move on as they age. (5) A limited product-line could be a risky strategy if things change.

What do you see as the most likely changes to occur in the market for energy drinks? Provide examples and an explanation. What marketing advice would you offer to Red Bull for now and the future? Explain why?

Reference no: EM132226481

Questions Cloud

Response times as compared to vendor managed inventory : Traditional inventory has higher administrative costs and response times as compared to vendor managed inventory.

What are some of trends in human resource management : How would you define the role of human resources in your organization? What are some of the Trends in Human Resource Management?

Discuss the reasons why new product or service might fail : The introduction of new products and services fail at a disturbing rate. discuss three of the reasons why a new product or service might fail.

What are the pros and cons of posting foreign national : What are the pros and cons of posting a foreign national versus an Indian-born candidate to the position of Managing Director?

Changes to occur in the market for energy drinks : What do you see as the most likely changes to occur in the market for energy drinks?

Manufactures variety of small office equipment : Tel-Comm-Tek (TCT) manufactures a variety of small office equipment such as copying machines, dictation units, laser printers, and paper shredders.

Practice higher level of corporate social responsibility : Several forces are driving companies to practice a higher level of corporate social responsibility.

Complete the principles of international business : After having the opportunity to complete the Principles of International Business course, what would you change and why?

Aspects of our lives is changing at ever increasing speeds : Technology in all aspects of our lives is changing at ever increasing speeds.

User Account

All Pages