How data science is changing the marketing function

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Reference no: EM132282555

Reading: "Changes to Marketing Ecosystem and Organization"

In this reading, the authors provide several examples of how data science is changing the marketing function. In your own words, summarize how data science and analytics is transforming traditional marketing. You can research and use material beyond the text. Please cite your sources to allow your classmates to build upon your thread.

Reference no: EM132282555

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