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1. Apply a PESTEL analysis. What impact will changes in health care and biogenerics regulation have on Genentech? Why?
2. What impact will the Roche buyout have on Genentech? Will it be possible for Roche to own Genentech without destroying its ability to innovate?
3. What is the major dilemma that Mr. Scheller faces in the case? What should he do?
What alternative solution might someone else recommend and What might somebody else say to show your proposed solution is wrong
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Discuss what the company can do to grow sales in those segments. It is possible, as discussed in the milkshake example, that you need to suggest
Identify which distribution strategy Apple uses in selling their Smart Watches and explain why. Be specific in your answer.
Explain IP4 Chocolate Bar and Overview of integrated marketing communications
Select a film that deals with a moral concern. Briefly summarize this film. Then, analyze how the film treats this moral issue.
When faced with a problem, what do you do to solve it? This assignment asks you to apply a six-step to problem solving process to a specific problem scenario.
Give an example of a retailer that participates in an independent (conventional) supply chain and one involved in a vertical marketing system. Describe the systems and discuss the advantages and disadvantages of each.
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