Reference no: EM132819506

Assignment name: Change Management Report

Managing Change Report: develop a change management and communication strategy incorporating organisation development aims and activities, strategic planning activities, together with an integrated communication strategy.

The brief is to develop a comprehensive strategy to effectively communicate a major change in company direction. This change does involve some changes in senior management and additional staff will be inducted into the organisation.

You are to assume that the impending changes are known or feared resulting uncertainty and disruption within the workplace that may potentially affect employee morale, motivation and consequently productivity.

The strategy should cover these basic elements:

 Change management planning process within an organisational development model

 Organisational activities to be engaged - team building, survey/feedback, interventions or others

 Convergence of planning, organisational development and communication into a cohesive strategy

 Implementation tactics to be used and why?

 ‘Future-proofing' to sustain change and development for the organisation.