Change in the market segment and the current factors

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1. Reflecting back on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis of Amazon, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.

2. Outline the process Blockbuster was using for risk management. How could the process Blockbuster was using have been improved?

3. How can advertising and publicity work together? Give an example.

What is an advertising appeal? Give some examples of advertising appeals you have observed recently in the media.

Reference no: EM132255554

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