Reference no: EM133768067

Question: Most change communication drives employee awareness and engagement that results in behavior change and new ways of working. Any internal communication plan can build awareness of what is happening and promote its benefits. Change communication plans must do that and more. They must help people see where they fit and provide answers to their deepest concerns. For this assignment, create the communications plan for your change management capstone project. There are two parts to this assignment.

For part one, complete the attached Communications Plan Table and include it in your plan.

For part two, write a communication plan that address the following components:

1. Describe the objectives based on the business goals.

• In other words, describe what success looks like. Like any communications effort, change communication plans should align closely with the business objectives. You can explain these objectives in a story or graphic to help everyone connect with the vision for success.

2. Outline the key messages.

• You'll need core messages that explain the overarching change and vision, as well as audience-specific messages to support key milestones. Consider different departments in your organization, for example. You may want to time the messages for various departments to be released at different times during the change initiative based on their specific role. Each department might have slightly different expectations or objectives for their role in your change implementation timeline, and you should plan for these to maximize a successful rollout.

3. Illustrate the communication strategies and tactics.

• This section summarizes the key activities you'll implement to support the change for all stakeholders. You could organize it by target audience (e.g., leaders/front-line employees) or by change initiative (e.g., phases of a software rollout).

4. Identify how to process input and ongoing feedback.

• Be ready to develop your activities to meet changing needs and continuously evaluate the effectiveness of communications efforts. This will be easier if you engage regularly with those on the front lines of the change-whether through focus groups, surveys, or periodic input meetings with a cross-functional work team.

5. Create an action plan.

• A game plan outlines specific activities and timing for executing tactics in the change communications plan. It details the deadlines and people responsible for steps, including leader and legal review of content and design, printing or other production, mailing, distribution, and delivery of presentations or information to employees. You can write out this plan or create a table or graphic representation