Reference no: EM133142805

Change at Don Enterprise

Daniel worked as a Human Resources Manager at Don Enterprise. He was going to tell the Chief Executive Officer that the way he was going about introducing change in the company was wrong and causing many problems. In the last six months, the boss had been attending many seminars and conferences in order to get ideas on how to improve the products offered by the company and ways to increase sales. Almost without fail, every time he returned from such an event, he would call a meeting of the heads of departments and order them to institute the new production method or sales technique. If any questions were raised at the meeting, he would tell the department head concerned in an icy tone of voice that he was the CEO, that he was the entrepreneur who had started the company, and that it appeared to him that all the managers were resisting his ideas and perhaps they should look for jobs elsewhere. In the last six months, turnover rates had risen sharply. Some of the managers had taken the CEO's advice and resigned. Many of their best technicians and salespeople had taken the same action. There had been a number of cases of sabotage on the factory floor although investigation had failed to identify who had damaged the machines. Now the workers were talking about forming a trade union. Don spent some time collecting and analyzing data on the workforce. Prior to this effort, he had not realized how little diversity there existed in the organization. There were no female managers nor factory technicians, although 30% of the staff overall were female. The CEO had often said that the work in the factory was not suitable for women. Although the non-executive employees were mostly under 30 years of age; the average age of their supervisors was 50. The company employed no disabled persons at all because, according to the CEO, it was too costly to convert the physical surroundings of the workplace for this purpose. Don suspected that diversity issues were negatively impacting productivity, especially in the sales department.

1. A new fourth industrial revolution has strongly influenced the effectiveness and competitiveness of Don Enterprise. Based on the present Don Enterprise situation, evaluate the impact of the rapid change in global economic trends, technological trends, and organizational trends towards Don Enterprise organization development.