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Change as the market become competitive

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Question

"Warner Bros.' existing target market falls on adults aged 18-30 (Shastri). But the company, which relies too heavily on reality shows, has lost 6 percent of its audience for the year. To address this weakness, Warner Bros has come up with a strategy. In order to reduce "churn," or the number of members who cancel the service, Warner Bros. Discovery's plan involves fusing HBO's acclaimed programming with Discovery's lighter reality entertainment, according to Wiedenfels."

Is this a correct statement?

Is there any issue Warner Bros is facing right now? What strategy does Warner Bros need to change as the market become competitive?

Reference no: EM133442801

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