Chances of succeeding at implementation phase of marketing

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Reference no: EM132177481

Explain three processes a company can consider to maximize the chances of succeeding at the implementation phase of marketing.

The problem comes from:

Elliott, G., Rundle-Thiele. S., Waller D. (2014), Marketing, 3rd Edition, John Wiley John

TOPIC AIMS

This topic aims to provide people with an introduction to the concepts and tools used in marketing management. Concepts such as: market segmentation, consumer behaviour, marketing mix (product, place, price and promotion), branding and marketing discussed. These fundamental concepts provide a foundation/framework within which to work. The topic concludes by discussing issues such as internet marketing, marketing strategy and planning. In addition, this topic aims to develop people' team skills.

Reference no: EM132177481

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