Challenging market issue

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Challenging Market Issue

JUSTIFYING your answer with professional facts and arguments, and giving an example of a specific corporation that has encountered this challenge.

Quiznos. At a time when Subway has grown to become the largest global restaurant chain and shares of McDonalds (MCD) and Yum! Brands (YUM) are trading near all time highs, Quiznos somehow managed the steepest decline of any major fast-food chain, getting sued by thousands of franchisees, and narrowly avoiding bankruptcy, at least for now. One of the main reasons is bad marketing, including an ad campaign that featured horribly disfigured, annoying, singing rodents called spongmonkeys, although my wife can't stop laughing when she sees them. Go figure.

Reference no: EM133037780

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