Challenges recruiting and retaining employees

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Reference no: EM133139531

ABC Company, a local company, is having challenges recruiting and retaining its employees. Mark, its General Manager, comes to you for advice and after a needs analysis, you determine that ABC has a weak Employer Branding message ... no wonder it cannot attract a large pool of qualified talent nor keep them!

Mark is not sure what "Employer Branding" means, so you look for an example to share with him.

Write an email memo to him (in the first person) to explain Employer Branding and how it can positively impact ABC Company. Your email should persuade and convince Mark that a strong Employer Brand is a key to ABC Company's success. Also give Mark some general advice about implementing and sustaining an Employer Brand at ABC Company ... that it's not just empty words on a poster.

You should research and present an example of Employer Branding and how it benefited the organization to support your case.

Reference no: EM133139531

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