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Assignment
-Service Development Instructions
A Brazilian technical and vocational training institute is seeking to import services from a U.K. company to develop and deliver English language training for its teachers. It is open to either online training or to having teachers go to the U.K. for the training delivery.
An English language institute in the U.K., Cambridge Language School, is looking for an opportunity to venture into the foreign market and is responding to this opportunity with a proposal.
1. Using one of the models provided in Unit 2, describe the process that Cambridge Language School will need to adhere to when developing its services for the Brazilian market, including strategies/tools for predicting, identifying and measuring success.
2. Identify features that might be included in this service offering. Compare the characteristics and challenges of entering a foreign market with a service delivery venture as opposed to a product-based venture.
3. Indicate which mode of service delivery would be profitable to the Brazilian technical and vocational training institute.
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