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Challenges of branding products and services on facebook

Assignment Help Marketing Management
Reference no: EM132164972 , Length: 6 pages

CASE ASSIGNMENT

For the case assignment, you will analyze the case of GM pulling out their advertising dollars from Facebook just prior to the Facebook IPO. You will also look at various tools for advertising used by Facebook and other social media outlets.

Articles to read to assist in case assignment (external research is welcome too):

Blodget, H. (2012). Attention Facebook Investors: This GM Ad Cancellation is Big, Bad, News.

Delo, C. & McCarthy, M. (2013). GM Returns to Facebook Advertising After Public Split a Year Ago.

Oran, O. & Oreskovic, A. (2012). Facebook boosts IPO size by 25 percent, could top $16 billion.

Fiegerman, S. (2017). 5 Years After Rocky IPO, FaceBook is Stronger Than Ever.

Slagen, D. (2017). Who's Really at Fault for GM's Facebook Ad Failure?

Yeomans, M. (2012). Why GM pullin ads from Facebook is good for social media communication.

Please address the following topics in your paper:

Determine Facebook's advertising revenue before and after their IPO. Make sure you describe the change in revenue (if any) and the effect that GM's pull out had on the IPO. Analyze Facebooks conversion rates, customer acquisition, costs and audience-targeting refinement tools.

Discuss any advertising metric tools used to measure ad clicks, active engagement, and brand recognition.

Discuss attribution modeling and its success with Facebook or other social media networks.

Discuss the challenges of branding products and services on Facebook.

How do you see this affecting Facebook going forward?

Please make sure you address the items above in a synthesized format and not just sequentially answer the questions.

Writing guidelines:

The length of this paper should be between 5 -8 pages in APA format (double spaced, with 1 inch margins and 12 point Times New Roman font).

A minimum of five (5) references are required to support your in-text citations.

Attachment:- Articles.rar

Reference no: EM132164972

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len2164972

11/12/2018 11:43:00 PM

Writing guidelines: The length of this paper should be between 5 -8 pages in APA format (double spaced, with 1 inch margins and 12 point Times New Roman font). A minimum of five (5) references are required to support your in-text citations.

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